Digital Marketing Specialist

Western Digital - Irvine, CA

Full-time - Entry Level

Irvine, CA

Computer and Electronic Product Manufacturing

About the position

The Digital Marketing Specialist at Western Digital is responsible for driving online sales through various digital marketing channels, including social media, paid search, and digital display. This role requires a strong analytical mindset and the ability to develop and execute effective marketing strategies that align with the company's eCommerce goals. The specialist will collaborate with internal teams, manage campaigns, and report on performance metrics to optimize marketing efforts.

Responsibilities

• Develop social media campaigns/strategies and execute them.
• Build and manage global Search Engine Marketing (SEM) campaigns.
• Analyze data and optimize campaigns accordingly.
• Manage daily/weekly/monthly/quarterly reporting.
• Collaborate with internal teams to align all eCommerce marketing activities.
• Identify and develop marketing assets needed to accelerate eCommerce and channel growth.
• Create editorial calendars and schedules.
• Coordinate the launch of all Digital Marketing campaigns into new regions.
• Track channel budgets and make recommendations to grow revenue while hitting target KPIs.
• Speak knowledgeably about KPIs (CTR, CPC, CVR, ROAS, etc.) to internal stakeholders.
• Present strategy and results with internal teams and executives.
• Develop relationships with vendor representatives.

Requirements

• BA/BS required
• Minimum of 2-3 years experience in social media marketing.
• Understanding of digital marketing concepts and KPIs, experience managing campaigns required.
• Passion for Digital Marketing with strong analytical skills and a desire to always seek out 'the why' using data.
• Excellent written and verbal skills; fluency in other languages a plus.
• Familiarity with Paid Media platforms and marketing analytics tools is required.
• Very strong Excel skills.

Benefits

• 401(k)
• AD&D insurance
• Dental insurance
• Disability insurance
• Employee assistance program
• Employee stock purchase plan
• Health insurance
• Paid vacation time
• Paid sick leave
• Life, accident and disability insurance
• Tax-advantaged flexible spending and health savings accounts
• Tuition reimbursement
• Transit benefits
• Pet insurance