Digital Marketing Specialist

Planmeca USA - Chicago, IL

Full-time - Mid Level

Remote - Chicago, IL

Miscellaneous Manufacturing

About the position

As a Digital Marketing Specialist at Planmeca USA Inc., you will play a crucial role in maintaining, developing, implementing, tracking, and optimizing all digital marketing campaigns across various digital channels. Your primary objective will be to drive engagement, increase brand visibility, and generate Marketing Qualified Leads (MQLs). You will be responsible for managing both customer-facing and internal digital channels, including the company website, social media platforms, and marketing automation systems. This position requires a strong analytical mindset to evaluate the end-to-end customer experience across multiple channels and touchpoints, ensuring that all marketing efforts align with the company's goals and standards. In this role, you will evaluate emerging technologies and provide insights for their adoption where appropriate. You will measure and report the performance of all digital marketing campaigns, assessing them against established goals such as Return on Investment (ROI) and Key Performance Indicators (KPIs). Collaboration is key, as you will coordinate with global partners on website development and represent the needs of the North American business. You will also partner with the marketing department to develop and maintain effective campaigns, exploring innovative ways to increase followership and engagement within social media channels. Your responsibilities will include planning and executing all aspects of digital marketing, including Search Engine Optimization (SEO), Search Engine Marketing (SEM), email marketing, and content marketing. You will identify trends and insights to optimize spending and performance based on data-driven analysis. Additionally, you will brainstorm new and creative growth strategies, execute experiments and conversion tests, and collaborate with internal teams to create landing pages that enhance user experience. Adherence to company policies and standards of workplace behavior is essential as you perform your duties and assignments.

Responsibilities

• Maintain and manage all digital channels, including website, social media, and marketing automation.
• Evaluate emerging technologies and provide suggestions for adoption.
• Measure and report performance of all digital marketing campaigns against goals (ROI and KPIs).
• Coordinate with global partners on website development and represent North American business needs.
• Partner with marketing department to develop and maintain campaigns.
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, and social media.
• Explore ways to increase followership and engagement within social media channels.
• Identify trends and insights to optimize spending and performance.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Coordinate marketing efforts and technology integration with IT.
• Meet company standards for quantity and quality of work performed.
• Adhere to company policies and procedures regarding workplace behavior.

Requirements

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, content marketing, and web analytics.
• Proven track record of managing digital marketing campaigns and strategies.
• Experience in optimizing landing pages and buyer journeys.
• Experience with A/B and multivariate experiments.
• Experience in setting up and optimizing Google Ads campaigns.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent time management and project management skills.

Nice-to-haves

• 2-5 years in digital marketing execution and analytics.
• Experience in the dental or medical device industry is a plus.

Benefits

• Disability insurance
• Health insurance
• Dental insurance
• Vision insurance
• 401(k) matching