Digital Marketing Specialist

$54,000 - $56,000/Yr

Busy Angel Advisory Limited - Columbus, OH

Full-time - Mid Level

Columbus, OH

About the position

The Digital Marketing Specialist at Busy Angel Advisory Limited is responsible for driving successful digital marketing campaigns that enhance brand awareness, engage target audiences, and generate leads. This role involves developing, implementing, and optimizing marketing strategies across various digital channels, while analyzing performance metrics to inform decision-making.

Responsibilities

• Develop, implement, and optimize digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing.
• Analyze and report on campaign performance using tools such as Google Analytics and SEMrush to measure effectiveness and make data-driven decisions.
• Collaborate with cross-functional teams to create engaging and relevant content that aligns with marketing strategies and brand guidelines.
• Manage the company's social media presence, including creating and scheduling posts, engaging with followers, and analyzing performance metrics.
• Conduct market research to identify trends, insights, and opportunities to enhance digital marketing efforts.
• Assist in the development of marketing materials and promotional content, including newsletters, brochures, and presentations.
• Stay up-to-date with industry trends and emerging technologies to continuously improve marketing strategies.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 2+ years of experience in digital marketing or a related field.
• Strong understanding of various digital marketing channels, including SEO, PPC, social media, and email marketing.
• Proficiency with digital marketing tools and analytics platforms.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.