Digital Marketing Specialist

Koroseal Interior Products - Fairlawn, OH

Full-time - Mid Level

Fairlawn, OH

Merchant Wholesalers, Nondurable Goods

About the position

The Digital Marketing Specialist at Koroseal Interior Products is responsible for executing and managing various digital marketing projects aimed at enhancing brand awareness, customer engagement, and online lead generation. This role involves creating and managing content across multiple digital platforms, optimizing social media strategies, and collaborating with other departments to align marketing efforts with business objectives. The ideal candidate will have a strong understanding of digital marketing strategies and a proven track record in managing successful campaigns.

Responsibilities

• Support the digital marketing strategy through the development and implementation of content for websites, digital catalogs, blogs, videos, social media, email campaigns, events, SEO keywords, digital ads, and more.
• Assist in the creation and management of the digital content calendar, ensuring a posting schedule is developed six months in advance.
• Create content that motivates, inspires, educates, informs, sells, and provides information across various digital platforms.
• Manage and optimize social media platforms (Instagram, LinkedIn, Pinterest, TikTok, etc.) to engage with the target audience and drive traffic to the company's website.
• Monitor and track competitors' social media activities and identify new opportunities for growth and engagement.
• Use analytics tools to monitor key metrics, generate performance reports, and provide insights for optimization.
• Collaborate with Market and Product Development Managers on product launches and promotions.
• Manage day-to-day operations using Constant Contact, Sprout Social, and Material Bank.
• Stay updated with the latest digital marketing trends, technologies, and best practices, proposing innovative ideas to improve campaign performance and audience engagement.
• Understand business objectives, brand message, product lines and positioning, and the commercial design audience.
• Follow company guidelines to ensure messaging is consistent with brand standards.
• Work closely with marketing and other departments to produce content that generates results.
• Support cross-department digital marketing training.
• Maintain a close understanding of work assignments, workload priorities, quality of work performed, and deadline commitments.

Requirements

• Bachelor's degree in digital marketing, media, communications, or advertising.
• 4-6 years of proven work experience in digital and social media marketing.
• Strong knowledge of digital marketing strategies and best practices.
• Excellent content creation and design skills with a keen eye for detail.
• Experience with B2B brands or the commercial interior industry is a plus.
• Expertise in managing and implementing successful digital campaigns across multiple platforms.
• Ability to deliver creative content through text, images, and videos.
• Experience writing quality content optimized for search.
• Excellent communication, multitasking, and analytical skills.
• Strong project management skills with the ability to juggle multiple projects and respond quickly to changes.

Nice-to-haves

• Experience with content creation and management platforms such as Constant Contact, SharpSpring, Canva, Capcut, Sprout Social, Hootsuite, Flipsnack, Salesforce Marketing Cloud, Hubspot.
• Comfort level with being featured in photo and video content.

Benefits

• Full-time position with competitive salary range of $75.4K - $95.4K per year.