Digital Marketing Specialist

JR Automation Technologies - Holland, MI

Full-time - Entry Level

Remote - Holland, MI

1,001-5,000 employees

Machinery Manufacturing

About the position

As a Digital Marketing Specialist at JR Automation, you will be instrumental in promoting the JR Automation brand across various digital channels. This role involves creating and executing digital marketing content to engage target audiences and enhance brand visibility. You will collaborate with multiple teams, optimize content for various platforms, and analyze marketing performance to drive brand awareness and affinity.

Responsibilities

• Write and design compelling content for websites, blogs, social media, email campaigns, and other digital platforms.
• Identify gaps to help build content that tells our brand story at all layers of the content funnel from awareness to purchase to retention for identified buyer personas.
• Collaborate with internal teams to ensure content aligns with overall marketing and business goals.
• Use Canva to design email banners, social media posts, etc.
• Assist in creating and executing social media campaigns to ensure that they are carried out effectively and meet defined strategic goals over the short-, medium-, and long-term.
• Create, schedule and manage content and engagement across all social media accounts.
• Develop monthly social media content calendars.
• Assist with CMS content updates.
• Analyze digital marketing trends to optimize strategies and campaigns.
• Identify areas of process improvement and design ways to create efficiencies in those processes.

Requirements

• Degree in marketing, journalism, communications, or related field or equivalent work experience.
• Three or more years of experience in a marketing, content development, or communications role in a B2B or agency organization.
• Experience with content management systems, marketing automation tools (Pardot, HubSpot, etc.), and social media management tools (Hootsuite, Sprout Social, etc.).
• Analytical mindset to review email, social, and web analytics to drive improvements.

Nice-to-haves

• Creativity and ideas to drive innovation!
• Very strong written and communication skills, including an aptitude for understanding technical concepts and synthesizing them into meaningful marketing materials.
• Strong proofreading and editing skills, attention to detail.
• Prior experience managing and developing content calendars.
• Basic understanding of working in a CMS (Wordpress, Sitefinity, etc.).
• Ability to tell stories that resonate with target audiences.
• Experience working with Canva, Adobe Suite, or other design tools a plus.
• Knowledge of digital analytics tools, SEO and/or email marketing.
• Strong project management and multitasking skills.

Benefits

• Paid holidays and generous paid time off
• A supportive work environment built on collaboration, teamwork, and success in all aspects of your life
• Life insurance plan at no charge to the employee
• Annual Bonus Plan
• 401(k) plan with company matching
• Health, dental, life, vision, pet insurance and more as part of the global Hitachi group of companies