Digital Marketing Specialist

$60,000 - $65,000/Yr

Frederik Meijer Gardens & Sculpture Park - Grand Rapids, MI

Full-time - Mid Level

Grand Rapids, MI

Museums, Historical Sites, and Similar Institutions

About the position

Frederik Meijer Gardens & Sculpture Park is seeking a creative and detail-oriented Digital Marketing Specialist to enhance its digital marketing efforts. This role involves managing social media, email marketing, website updates, and digital signage, with a focus on storytelling and audience engagement. The ideal candidate will thrive in a fast-paced environment and contribute to the organization's mission of promoting gardens, sculpture, and the arts.

Responsibilities

• Assist in planning and implementing digital marketing campaigns across various channels including email, social media, web, and app.
• Develop and implement social media strategies across platforms (Facebook, Instagram, TikTok, LinkedIn, etc.) to increase engagement and grow the audience.
• Write compelling copy and collaborate with the design team to create digital materials that align with Meijer Gardens' voice and goals.
• Work with the Content Creator for photo and video resources.
• Collaborate with the digital marketing team and other departments to develop compelling digital content that aligns with marketing objectives.
• Create, manage, and optimize email marketing campaigns using audience segmentation and analytics.
• Collaborate with the Digital Content Manager to ensure website and mobile app content is user-friendly and optimized for performance.
• Assist in managing and updating digital signage throughout Meijer Gardens, ensuring accuracy and consistency with brand messaging.
• Monitor and report on the performance of digital marketing campaigns using analytics tools.
• Stay up-to-date with digital marketing trends and best practices.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 2-3 years of experience in digital marketing, social media management, or related roles.
• Proficiency with social media management tools and email marketing platforms (e.g., Salesforce, Mailchimp, Constant Contact).
• Familiarity with analytics tools (e.g., Google Analytics, social media insights).
• Basic knowledge of graphic design software (e.g., Canva, Adobe Creative Suite) is a plus.
• Strong communication and copywriting skills, with attention to detail.
• Ability to work independently and collaboratively in a dynamic team environment.

Nice-to-haves

• Experience with content management systems (e.g., WordPress).
• Familiarity with digital signage management.

Benefits

• Salary range of $60,000 - $65,000 per year based on experience.
• Opportunity to work in a cultural institution promoting arts and nature.
• Engagement in a diverse and inclusive workplace.