DIGITAL MARKETING SPECIALIST

$70,000 - $80,000/Yr

Opto USA Corp - Wood Dale, IL

Full-time - Mid Level

Wood Dale, IL

Furniture and Related Product Manufacturing

About the position

The Digital Marketing Specialist at OPTO International Inc. is responsible for enhancing the company's online presence and marketing strategy. This role involves crafting promotional campaigns, managing digital advertising, and optimizing the website. The ideal candidate will combine creative communication skills with technical abilities to evaluate and implement effective digital marketing strategies, while collaborating with the design team and staying updated on industry trends.

Responsibilities

• Research, analyze and optimize PPC advertising, ensuring budget adherence and continuous improvement.
• Oversee CMS, collaborate on design enhancements, and optimize for SEO.
• Execute high-quality email campaigns, utilize CRM for metrics, and optimize marketing automation.
• Acquire and analyze customer data, create reports, and suggest performance improvements.
• Assist with various marketing activities, adjust ad creative, ensure brand consistency, and stay updated on industry trends.

Requirements

• Bachelor's degree in digital marketing or related field
• 5-7 years of digital marketing experience, including websites and email campaigns
• Proficiency in PPC tools (Google Ads, LinkedIn, Facebook), SEO/SEM, and website analytics
• Experience with marketing data management, CRM (Salesforce a plus), and marketing automation (Pardot, Marketo, etc.)
• Strong technical skills (HTML, CSS, JavaScript), and copywriting experience
• Ability to work independently, manage multiple projects, and communicate effectively

Benefits

• Health insurance
• 401(k)
• Paid time off