Paul Mitchell School - Sandy, UT
posted about 1 month ago
Paul Mitchell Advanced Education (PMAE) is seeking a Digital Marketing Specialist who will play a pivotal role in managing and maintaining all digital properties associated with the Paul Mitchell School brand. This position requires a highly organized and analytical individual who can effectively oversee websites, tracking platforms, and SEO-related tools. The Digital Marketing Specialist will be responsible for monitoring and reporting on the performance of web properties and digital campaigns, ensuring that all digital initiatives align with the overall marketing strategy and goals of the organization. In this role, the Digital Marketing Specialist will update and optimize website content, analyze website and SEO trends, and lead project-related meetings. Collaboration is key, as the specialist will work closely with internal teams and agency partners to develop comprehensive digital campaigns. They will also ensure that business listings and review platforms are current and accurate, contributing to a strong online presence for the Paul Mitchell Schools brand. The position involves creating training materials, analyzing user experiences, and communicating digital trends to leadership and team members, making it essential for the candidate to possess excellent communication skills. Proficiency in Google and Microsoft Suite is essential, along with project management skills to handle multiple projects and deadlines independently. The ideal candidate will have experience with WordPress, HTML, CSS, and SQL, as well as a background in higher education digital support. Overall, the Digital Marketing Specialist will be instrumental in driving the success of digital information initiatives and enhancing the online visibility of the Paul Mitchell Schools.