Digital Marketing Specialist

| Hunters - Boston, MA

Full-time

Boston, MA

Health and Personal Care Retailers

About the position

The Digital Marketing Specialist at Hunters is responsible for managing and optimizing digital marketing campaigns across various platforms, including paid advertising, SEO/SEM initiatives, and email marketing. This role involves collaboration with cross-functional teams to align marketing strategies with company objectives, while also analyzing performance metrics to drive improvements. The position offers significant potential for career growth within a dynamic and innovative company.

Responsibilities

• Manage global digital advertising campaigns, including paid search (Google Ads), LinkedIn, Reddit & X ads, reporting on KPIs
• Manage SEO and SEM strategies by optimizing website content and conducting keyword research
• Work closely with content creators to ensure all digital platforms are regularly updated with fresh, relevant content
• Coordinate with the web development team to manage website updates and ensure alignment with digital marketing campaigns
• Track, analyze, and report on performance metrics, sharing insights and making suggestions for improvement
• Assist in developing, implementing, and optimizing email marketing strategies, including drafting and monitoring performance of email campaigns
• Work cross-functionally with sales, creative, and product teams to align marketing strategies with broader company objectives

Requirements

• 3+ years of digital marketing experience
• Expertise in running ads on Google, LinkedIn, Reddit, and X
• Ability to measure campaign performance and make data-driven decisions
• Experience working with graphic designers
• Ability to manage multiple projects simultaneously
• Comfortable working with people in different time zones
• Strong accountability to deadlines
• Motivated to progress career and challenge the status quo

Nice-to-haves

• Experience using HubSpot
• Experience working for a cybersecurity company
• Strong copywriting and storytelling skills
• Advanced Excel skills and an eye for good design