Digital Marketing Specialist

Limra - Atlanta, GA

Full-time - Entry Level

Remote - Atlanta, GA

501-1,000 employees

Food and Beverage Retailers

About the position

The Digital Marketing Specialist at LIMRA will play a crucial role in managing and executing marketing campaigns, focusing on email marketing, customer segmentation, and web development. This position requires a creative individual who can thrive in a fast-paced environment, collaborating with various teams to enhance member engagement and support marketing initiatives across the organization.

Responsibilities

• Build, manage, and maintain email-marketing campaigns and templates with an emphasis on responsive designs, personalization, and automation.
• Support audience development efforts for marketing by nurturing targeted contact lists in Salesforce Account Engagement (Pardot).
• Conduct data grooming in Salesforce to optimize contact information and member demographics.
• Develop segmented lists based on engagement behaviors and constituency with prospects.
• Collaborate with Marketing Specialists and Segmentation Specialists to execute creative email campaigns.
• Minimize list decay and unsubscribes while increasing productivity of email campaigns.
• Recommend and deliver appropriate information, benchmarks, and metrics by collecting data and identifying trends.
• Aggregate and evaluate data related to marketing activities, programs, campaigns, and tactics.
• Coordinate with key stakeholders and internal business partners to understand their needs.
• Design and deliver web pages through layout, branding, and functionality, demonstrating contemporary web-design trends.
• Update content and graphics as needed, coordinating with graphic designers.
• Create and deliver effective marketing promotions, e-newsletters, targeted landing pages, messaging, and sales tools.

Requirements

• Bachelor's degree; marketing or business degree preferred.
• 1-3 years' work experience in a marketing position required.
• Experience working with CRM platforms (Salesforce preferred).
• Proficiency with digital marketing and email marketing platforms (such as Salesforce Account Engagement (Pardot), Exact Target, Constant Contact, etc.).
• Experience with content management systems; working knowledge of HTML and CSS for web and email design.
• Fast learner who is flexible and able to respond to frequently changing business needs.
• Exhibit a curious and creative mindset.
• Highly motivated, proactive, and resourceful; able to interact effectively with cross-functional teams.
• Ability to work independently and manage projects through completion.
• Strong communication skills required to work effectively with internal partners and clients.

Nice-to-haves

• Experience with web design and contemporary web-design trends.
• Familiarity with data analysis and reporting tools.

Benefits

• Flexible hybrid schedule (in Atlanta, GA or Windsor, CT or full-time remote in the Eastern or Central time zone).
• Full benefits package starting on day one.