Digital Marketing Specialist

$55,000 - $65,000/Yr

Esoteric - New Albany, OH

Full-time - Mid Level

New Albany, OH

Food Services and Drinking Places

About the position

The Digital Marketing Specialist at Esoteric Fine Auto Finishing is a dynamic role focused on developing, implementing, and managing marketing activities and campaigns to create demand for the company's products and services. This position aims to enhance brand awareness, drive web traffic, acquire leads and customers, and ultimately contribute to business growth. The role requires a blend of creativity and technical skills to optimize marketing strategies across various digital platforms, including social media, email, websites, and search engines.

Responsibilities

• Develop and implement digital marketing campaigns across multiple channels, including SEO, SEM, social media, email, and content marketing.
• Create, manage, and optimize PPC campaigns (Google Ads, social media ads, etc.) to drive traffic and conversions.
• Collaborate with design, content, and web development teams to create digital assets and landing pages.
• Perform keyword research and implement SEO best practices to improve organic search rankings.
• Monitor, analyze, and report on SEO performance metrics, providing improvement recommendations.
• Collaborate with content creators to develop engaging and relevant content for blogs, social media, and web pages.
• Optimize website content, landing pages, and user experience to improve engagement and lead generation.
• Monitor and analyze website traffic using Google Analytics, providing insights and recommendations for improvement.
• Track and report on digital marketing performance metrics (ROI, CPA, CTR, etc.) to gauge campaign effectiveness.
• Work closely with the sales, design, and customer service teams to align marketing efforts.
• Stay updated with industry trends and competitors' strategies to implement new marketing initiatives.
• Assist in managing the digital marketing budget, ensuring cost-effectiveness in campaigns and investments.

Requirements

• Certification in Google Ads, Google Analytics, or related digital marketing certifications.
• Experience with SEMrush or equivalent (SEO program) and AI technologies.
• Bachelor's Degree in Marketing, Communications, Computer Science, or a related field.
• 3+ Years of proven expertise in SEO, SEM, Google Analytics, Google Ads, and social media advertising platforms and campaigns.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects in a fast-paced, deadline-driven environment.
• Creative thinker with a passion for marketing and technology.

Nice-to-haves

• Experience in a hands-on marketing role.
• Familiarity with digital marketing trends and best practices.

Benefits

• Flexible schedule
• Health insurance
• Paid time off
• Competitive Salary
• Signing Bonus
• Annual Performance Bonus
• Product and Detailing Services Discounts