Digital Marketing Specialist

$63,572 - $72,529/Yr

Syntagma Group - Princeton, NJ

posted about 2 months ago

Full-time - Mid Level
Princeton, NJ
Professional, Scientific, and Technical Services

About the position

The Digital Marketing Specialist position at our established digital marketing agency in Princeton, NJ, is designed for a data-driven individual who is passionate about enhancing client relationships and leading a successful team. This role is pivotal in fostering long-term partnerships with clients and creating a rewarding environment for high performers. The ideal candidate will be responsible for collaborating with partners to configure tracking and analytics systems, ensuring that all client data streams are understood and interpreted accurately. This position requires a strong analytical mindset to develop insightful reports for both internal stakeholders and client audiences, as well as the ability to analyze the performance of advertising campaigns effectively. In this role, you will be expected to deliver monthly reports to clients, utilizing video conferencing or in-person meetings to communicate findings and recommendations. The Digital Marketing Specialist will work closely with various teams to ensure that all marketing strategies are data-driven and aligned with client goals. This full-time, on-site position requires a commitment to working five days a week in the office, and candidates must reside within 10 miles of the office location to facilitate easy commuting. Compensation for this role is competitive and commensurate with experience, and a comprehensive benefits package is included to support your professional journey.

Responsibilities

  • Collaborate with partners to configure tracking and analytics systems.
  • Understand and interpret client data streams.
  • Develop insightful reports for internal and client audiences.
  • Analyze the performance of advertising campaigns.
  • Deliver monthly reports to clients via video conference or in-person meetings.

Requirements

  • 5+ years of experience in digital marketing is preferred.
  • Excellent written and verbal communication skills.
  • Strong analytical abilities.
  • In-depth knowledge of Google Analytics 4, e-commerce, and cross-domain tracking.
  • Proficiency in Google Tag Manager.
  • Expertise in Microsoft Office Suite (Excel, PowerPoint, Word).
  • Familiarity with Photoshop is a plus.
  • Knowledge of Google Looker Studio is a plus, with Tableau a further advantage.

Nice-to-haves

  • Familiarity with Photoshop is a plus.
  • Knowledge of Google Looker Studio is a plus.
  • Experience with Tableau is an advantage.

Benefits

  • 401(k)
  • Health insurance
  • Paid time off
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