Digital Marketing Specialist

$60,000 - $75,000/Yr

Lee Hecht Harrison - Dallas, TX

Full-time - Entry Level

Dallas, TX

Administrative and Support Services

About the position

The Digital Marketing Specialist will play a crucial role in enhancing the company's online presence and driving marketing campaigns that promote products and services. This position involves a blend of creativity and analytical skills to optimize digital marketing strategies and improve customer engagement across various platforms.

Responsibilities

• Develop, implement, and manage marketing campaigns that promote the products and services of our company
• Enhance brand awareness within the digital space as well as drive website traffic and acquire leads/customers
• Measure site traffic, identify and evaluate new digital technologies, and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
• Design, build, and maintain our social media presence
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies through digital marketing
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• 2+ years of experience in digital marketing or advertising
• Proven experience in leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Previous use of other digital marketing platforms (e.g., Canva, Asana, Hootsuite)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Benefits

• Health Insurance
• Dental
• Vision
• Retirement Plan 401K
• PTO