Eppendorf Ag - Framingham, MA
posted 2 months ago
As a Digital Marketing Specialist at Eppendorf, you will play a crucial role in driving the marketing team's activities and ensuring that deliverables are achieved on time. This position requires a proactive individual who can provide operational support for digital marketing tasks and be the go-to person for various marketing initiatives. You will support digital marketing channels such as email, social media, and search, while also owning the reporting and tracking for digital marketing activities and overall campaign results. Your responsibilities will include managing marketing automation programs, ensuring the email calendar is up-to-date, and creating engaging content for social media platforms. Additionally, you will be responsible for managing paid search and display campaigns, optimizing digital ads, and ensuring that all tracking metrics are accurately recorded. In this role, you will also oversee the purchase orders for digital channels, ensuring that contracts and agreements are submitted correctly and tracked efficiently. You will work closely with stakeholders to optimize campaigns and provide recommendations for improvement based on data analysis. The position requires a strong understanding of marketing automation systems, digital platforms, and tools, as well as excellent communication skills to collaborate effectively with cross-cultural teams. You will have the opportunity to contribute to a competitive total rewards package, including health, financial, and education benefits, while making a direct impact on the business and improving human living conditions.