Digital Marketing Specialist

$31,200 - $52,000/Yr

Kumon Math and Reading Center of Charlotte-prosperity Church Road - Charlotte, NC

Full-time - Mid Level

Charlotte, NC

11-50 employees

About the position

The Digital Marketing Specialist at Kumon Math and Reading Center of Charlotte is responsible for enhancing the online visibility of the center through effective digital marketing strategies. This role focuses on SEO, Google Ads, social media advertising, and geolocation techniques to drive targeted traffic and conversions, ensuring that the center's website is easily accessible to its target audience.

Responsibilities

• Develop, implement, and manage SEO strategies to improve organic search rankings and visibility.
• Create and manage Google Ads campaigns to drive targeted traffic and conversions.
• Set up and manage social media advertising campaigns on platforms such as Facebook, Instagram, and others as needed.
• Utilize geolocation techniques to effectively target local audiences and maximize ROI.
• Optimize website content and structure for search engines to ensure it is easily searchable and accessible.
• Monitor and analyze performance data to make data-driven decisions and adjustments.
• Stay updated with the latest digital marketing trends, tools, and best practices.
• Collaborate with internal teams to ensure marketing strategies align with overall business objectives.

Requirements

• Proven experience in SEO and Google Ads management.
• Strong understanding of social media advertising platforms (Facebook, Instagram, etc.).
• Experience with geolocation and local search optimization.
• Proficiency in website analytics tools (Google Analytics, etc.).
• Excellent communication and analytical skills.
• Ability to manage multiple campaigns simultaneously.
• Knowledge of current digital marketing trends and best practices.

Nice-to-haves

• Certifications in Google Ads, SEO, or social media advertising are a plus.
• Experience working with local businesses or location-based services.

Benefits

• Competitive hourly wage of $15.00 - $25.00/hour.
• Opportunity to work with a dedicated team in a supportive environment.