Digital Marketing Specialist

$39,319 - $47,351/Yr

Realturf - Houston, TX

Full-time - Entry Level

Houston, TX

Merchant Wholesalers, Durable Goods

About the position

Realturf USA is seeking a Digital Marketing Specialist to lead B2B and B2C marketing strategies. The role involves executing social media strategies, managing Facebook Ads campaigns, and collaborating with agencies for SEO and Google Ads. The candidate will also focus on traditional marketing initiatives for customer acquisition and retention, while ensuring alignment with the brand's international strategy.

Responsibilities

• Control and reporting of ongoing campaigns.
• Measurement of traffic and its quality.
• Development and execution of social media strategy.
• Customer engagement on social media.
• Planning, execution, and measurement of promotional content across all digital channels and in offline settings.
• Maintaining consistent communication in line with the brand's international strategy.

Requirements

• Minimum of 2 years of experience in digital marketing.
• Proficiency in English; Spanish proficiency is a plus.
• Experience with marketing, online marketing, SEO, SEM, pay-per-click, design, Facebook Ads, Instagram, LinkedIn, content writing, and web analytics.

Nice-to-haves

• Photography knowledge.
• Spanish language proficiency.
• Experience with WordPress.

Benefits

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance