Digital Marketing Specialist

$52,000 - $52,000/Yr

Ltt Partners - Portland, OR

posted about 2 months ago

Full-time - Mid Level
Portland, OR
Professional, Scientific, and Technical Services

About the position

The Digital Marketing Specialist at LTT Partners is a full-time position based in Portland, OR, designed for a creative and analytical thinker who can effectively conduct market research and develop a comprehensive marketing strategy. The ideal candidate will be responsible for managing various aspects of digital marketing, including website management, CRM management via Hubspot, and social media management. This role requires a strong focus on evaluating and improving marketing processes to achieve better outcomes. The candidate will also be involved in copywriting for newsletters, managing SEO efforts, and generating leads through targeted marketing campaigns, including Google Ads. Additionally, the specialist will engage in minor design tasks related to branding and marketing materials, such as flyers, and will manage sales engagement sequences to enhance brand awareness and positioning. The responsibilities extend to coordinating marketing projects from inception to completion, compiling detailed lists that describe the company's offerings, and identifying target audiences along with the objectives and desired outcomes of marketing campaigns. The specialist will be expected to research and develop effective marketing strategies while continuously evaluating their success. Staying updated on current marketing trends and managing the marketing budget effectively are also key components of this role. The position offers an opportunity to work collaboratively with a talented team, contributing to meaningful projects that transform connections between people, businesses, and ideas.

Responsibilities

  • Website management
  • CRM Management via Hubspot
  • Copy Writing
  • Newsletters
  • Social Media management
  • SEO
  • Lead generation via marketing
  • Google Ads
  • Minor Design / Merch / Branding - Flyers etc.
  • Sales engagement sequence management
  • Building brand awareness, including positioning
  • Coordinating marketing projects from beginning to end
  • Compiling lists that describe the company's offerings
  • Identify target audiences, objectives and desired outcomes of marketing campaign
  • Research and develop marketing strategy, and evaluate success strategy
  • Develop content of marketing campaigns
  • Stay up-to-date on current marketing trends
  • Manage and allocate budget correctly

Requirements

  • Bachelor's degree in marketing or related field
  • 2 - 3 years of relevant experience
  • Strong analytical skills
  • Excellent communication skills
  • Effective time-management skills
  • Creative thinking skills
  • Experience with social media management

Nice-to-haves

  • 1 year of marketing experience (Preferred)

Benefits

  • Health insurance
  • Dental insurance
  • Vision insurance
  • Paid time off
  • 401(k) matching
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