Digital Marketing Specialist

Beacon Hill Staffing Group - Tallahassee, FL

Full-time - Mid Level

Tallahassee, FL

Administrative and Support Services

About the position

The Digital Marketing Specialist will play a crucial role in a leading media agency focused on the pharmaceutical sector. This position is designed for a long-term contract, initially set for six months with the potential for extension or conversion to a permanent role. The specialist will work remotely, aligning with Eastern Standard Time (EST) hours, and will be responsible for developing and executing digital marketing strategies that enhance direct-to-consumer (DTC) and healthcare professional (HCP) engagement.

Responsibilities

• Contribute DTC and HCP omni-channel engagement recommendations based on customer insights and brand strategy.
• Draft and review creative briefs and documentation for digital programs.
• Lead internal review processes and collaborate with external partners for digital program preparation.
• Partner with Brand, digital agencies, and media partners to define project strategy and deliverables.
• Lead KPI and measurement reporting for DTC and HCP digital initiatives, providing actionable insights.
• Oversee the execution of DTC and HCP digital tactics and media programs to maximize ROI.
• Collaborate with Business Insights & Analytics for KPI identification and ongoing reporting.
• Drive innovation in digital tactics by partnering with Brands and external partners.
• Monitor project status and provide regular reporting on progress and challenges.
• Stay updated on digital marketing trends to provide strategic recommendations.
• Analyze campaign performance data for future optimization.
• Provide training and guidance on digital marketing tools to the marketing team.

Requirements

• Bachelor's degree with a minimum of 3+ years of experience in pharmaceutical/biotech or related marketing.
• Experience in pharmaceutical omnichannel strategy and digital marketing.
• Strong leadership and analytical skills in leading digital engagement and analytics activities.
• Proven ability to manage digital agencies and cross-functional teams effectively.
• Competence in developing and activating media plans for optimal reach.
• Ability to navigate internal review processes for compliance and approvals.
• Prior experience in Digital or Media Marketing Agency is a plus.
• Strong oral and written communication skills for stakeholder engagement.
• Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, PowerBI, Salesforce Marketing Cloud, Lucid, and Veeva CRM.
• Strong understanding of digital marketing analytics and measurement tools.

Nice-to-haves

• Prior Digital or Media Marketing Agency experience is a plus.

Benefits

• Remote work flexibility
• Potential for contract extension or conversion to permanent position