Robert Half - Fort Lauderdale, FL
posted 3 months ago
We are on the lookout for a detail-oriented Digital Marketing Specialist to join our team in the retail industry located in Ft. Lauderdale, Florida. As a Digital Marketing Specialist, your role will primarily focus on collaborating with vendor partners to develop and execute digital marketing campaigns. You will also be expected to strategize various test campaigns, monitor ad compliance, and create performance reports. This position requires a strong understanding of current online marketing concepts, strategies, and best practices, as well as the ability to work independently and as part of a team. You will be responsible for maximizing the use of co-op funds for digital advertising activities sponsored by vehicle manufacturers, ensuring that all campaigns are compliant and effective. Your analytical skills will be crucial in generating campaign performance reports and dashboards to evaluate the performance of all marketing campaigns against defined KPIs and goals. In this role, you will collaborate with internal teams to implement new digital advertising programs and work closely with Analytics and Ad Ops teams to guarantee proper tagging and integration with websites, analytics tools, and reporting platforms. You will also assist with the allocation of monthly and quarterly budgets, ensuring that resources are used efficiently to achieve marketing objectives. Your ability to create and manage brand awareness campaigns will be essential in driving engagement and conversions across various digital channels. Overall, this position offers an exciting opportunity to contribute to the growth of our digital marketing efforts and make a significant impact on our brand's online presence.