Digital Marketing Specialist

$47,986 - $52,998/Yr

Community Of Hope - Washington, DC

Full-time - Mid Level

Onsite - Washington, DC

Nursing and Residential Care Facilities

About the position

The Digital Marketing Specialist at Community of Hope is responsible for enhancing the organization's online presence and engagement through various digital channels, including social media, website content, and email marketing. This role involves developing original content, implementing a digital media strategy, and reporting on engagement metrics to align with the organization's broader communication and health marketing goals.

Responsibilities

• Develop and manage written, graphic, and video content for all digital channels and social media outreach.
• Identify and evaluate emerging digital platforms and trends, making recommendations for new strategies to improve digital engagement.
• Manage the social media calendar and collaborate with the communications team to update the monthly communications plan.
• Monitor, review, and report on key metrics for each social media platform analytics bi-weekly.
• Engage and interact daily with users, responding to social media messages, inquiries, and comments, engaging no less than 90% of the interactions.
• Assist in the development and management of paid digital marketing campaigns, including social media ads and sponsored content.
• Execute a results-driven social media strategy set by the Director of Communications and approved by the VP of Development and Communications.
• Engage and respond to identified organizations with similar mission areas to build the audience.
• Collaborate with the Communications Coordinator and Marketing Specialist to create and edit written, video, and photo content.
• Coordinate with other teams to identify stories to share on social media, which may include interviewing, recording, editing, and posting.
• Regularly attend COH events and partner with internal teams to produce live social media content as needed.

Requirements

• High school diploma or GED or equivalent experience.
• Two years of proven work experience as a social media specialist with expertise in multiple social media platforms.
• Proficiency with major social media platforms and social media management tools, email marketing software, and Google Analytics.
• Ability to deliver accurate, creative content (text, image, and video).
• Proficiency with video and photo editing tools (Adobe Creative Suite and Canva), digital media formats, and HTML.
• Strong knowledge of digital marketing strategies.
• In-depth knowledge of SEO and keyword research.
• Ability to grasp future trends in digital technologies and act proactively.
• Familiarity with social media marketing strategies and marketing channels.
• Excellent social listening skills.
• Impeccable time management skills with the ability to multitask.
• Detail-oriented approach with the ability to work under pressure to meet deadlines.
• Excellent written and oral communication skills.

Nice-to-haves

• Experience with loan repayment programs for clinicians.
• Knowledge of trauma-informed care initiatives.

Benefits

• Paid holidays
• Loan repayment program
• Disability insurance
• Health insurance
• Dental insurance
• Flexible spending account
• Tuition reimbursement
• Leadership training provided
• Vision insurance
• 403(b)
• Life insurance
• Paid sick time