Digital Marketing Specialist

Beacon Hill Staffing Group - Cheyenne, WY

Full-time - Mid Level

Cheyenne, WY

Administrative and Support Services

About the position

The Digital Marketing Specialist will play a crucial role in a leading media agency focused on the pharmaceutical sector. This position is designed for a long-term contract with the potential for extension or conversion to a permanent role. The specialist will work remotely, aligning with Eastern Standard Time (EST) hours, and will be responsible for developing and executing digital marketing strategies that enhance direct-to-consumer (DTC) and healthcare professional (HCP) engagement.

Responsibilities

• Contribute DTC and HCP omni-channel engagement recommendations based on customer insights and digital marketing trends.
• Draft and review creative briefs and documentation for digital programs, ensuring alignment with marketing objectives.
• Lead internal review processes and collaborate with external partners for timely preparation of digital programs.
• Define project strategy, scope, timelines, and deliverables in partnership with brands and digital agencies.
• Lead KPI and measurement reporting for DTC and HCP digital initiatives, providing actionable insights.
• Oversee execution of DTC and HCP digital tactics and media programs to maximize ROI.
• Collaborate with Business Insights & Analytics for KPI identification and ongoing reporting.
• Drive innovation in digital tactics by partnering with brands and external partners.
• Monitor project status and provide regular updates on progress and challenges.
• Analyze campaign performance data to optimize future digital initiatives.

Requirements

• Bachelor's degree with a minimum of 3+ years of industry experience in pharmaceutical/biotech or related marketing.
• Experience in pharmaceutical omnichannel strategy and digital marketing.
• Strong leadership and analytical skills in leading digital engagement and analytics activities.
• Proven project management skills in managing digital agencies and cross-functional teams.
• Competence in developing and activating media plans for optimal reach and engagement.
• Ability to navigate internal review processes for compliance and timely approvals.
• Prior experience in Digital or Media Marketing Agency is a plus.
• Strong oral and written communication skills for effective stakeholder engagement.
• Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, PowerBI, Salesforce Marketing Cloud, Lucid, and Veeva CRM.
• Strong understanding of digital marketing analytics and measurement tools.

Nice-to-haves

• Prior Digital or Media Marketing Agency experience is a plus.