Lawrence & Schiller - Minneapolis, MN
posted 2 months ago
Lawrence & Schiller is seeking a Digital Marketing Specialist who will serve as a digital lead on an assigned agency team. This role is ideal for a bright, enthusiastic, and self-motivated individual with prior experience in a marketing role. The candidate must be a team player with a marketing mindset, outstanding communication skills, and a strong initiative to exceed expectations. The Digital Marketing Specialist will be responsible for various digital marketing initiatives, including website project management, email automation campaigns, CRM programs, campaign performance reporting, social media strategies, search engine strategies, and lead generation. In this position, the Digital Marketing Specialist will attend client meetings as the team's digital representative, contributing to discussions on digital marketing initiatives. They will lead the team in defining website strategies for clients, including setting goals, project scope, timelines, and budgets. Collaboration with other digital team members and external partners will be essential to ensure that web projects meet and exceed client expectations. The specialist will also define campaign and business results for clients, implementing advanced marketing analytics performance and tracking strategies to optimize towards these goals. Additionally, the role involves managing client email and SMS programs, leading the development of email message maps, user segmentation, automation, deployment, tracking, and reporting. The Digital Marketing Specialist will also lead the strategy for customer relationship management (CRM) programs, working closely with writers and programmers to develop editorial and message templates. Becoming the web analytics expert for clients, particularly in Google Analytics and Google Tag Manager, will be crucial for tracking and reporting on relevant conversions and usability, with findings informing new web development ideas and organic growth.