Razer - Irvine, CA
posted about 2 months ago
Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally. As a Digital Marketing Specialist, you will be the driving force behind growing the regional performance marketing channel by developing demand generation programs, executing marketing campaigns, providing analytics, and implementing process improvements. You will own and direct full-funnel planning and execution, targeting strategies, and performance of all paid digital marketing platforms across digital platforms for the North America region. This role requires close collaboration with the North America sales and business units to support regional business goals, ensuring ownership of campaign performance, KPIs, and reporting with the goal of driving marketing efficiencies and effectiveness through ongoing optimizations. You will also provide inputs on the regional digital customer journey, touchpoint, and content mapping for paid media activation, driving digital marketing experimentation, A/B testing, and innovation. Additionally, you will work closely with the global digital strategy and insights team to deploy business unit aligned strategic plans, insights, and analytics, delivering defined KPIs. Media planning, including advertising budget planning and maintenance, will be part of your responsibilities, along with regular reporting of advertising plans and performance to various stakeholders. As the day-to-day agency lead for paid media, you will set agency targets, evaluate performance, and supervise agency activities, while collaborating with the global digital marketing team for inputs into the global joint business plans with key media partners. You will also be responsible for asset conception and requests for all digital marketing channels, including banners, videos, text ads, dynamic ads, and more, evolving all ongoing paid marketing channels to improve overall strategy, tactics, and performance.