Digital Marketing Specialist

$45,000 - $55,000/Yr

Great Lakes Spine And Orthopedics - Dearborn, MI

Full-time

Dearborn, MI

Merchant Wholesalers, Durable Goods

About the position

We are seeking a creative and results-driven Digital Marketer to join our dynamic team. The ideal candidate will have a passion for digital marketing and a strong understanding of various online marketing strategies. This role requires proficiency in copywriting, social media management, performance marketing, and SEO, along with the ability to analyze data and optimize campaigns effectively. The Digital Marketer will play a crucial role in enhancing our online presence and driving engagement across multiple platforms.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive traffic.
• Create compelling copy for various digital channels including websites, social media, email campaigns, and advertisements.
• Manage social media accounts by curating content, engaging with followers, and analyzing performance metrics.
• Execute performance marketing campaigns using tools such as Google Ads to optimize ad spend and maximize ROI.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Utilize SQL to analyze customer data and derive insights for targeted marketing efforts.
• Collaborate with cross-functional teams to ensure cohesive messaging across all digital platforms.
• Monitor industry trends and competitor activities to identify new opportunities for growth.

Requirements

• Proven experience in digital marketing with a strong portfolio showcasing previous work.
• Proficiency in copywriting with the ability to create engaging content tailored for different audiences.
• Experience in social media management across various platforms (Facebook, Instagram, LinkedIn, etc.).
• Familiarity with performance marketing tools and techniques, particularly Google Ads.
• Strong understanding of SEO principles and best practices.
• Basic knowledge of SQL for data analysis is preferred.
• Familiarity with JavaScript is a plus but not required.
• Experience in email marketing strategies and tools is highly desirable.
• Excellent analytical skills with the ability to interpret data and make informed decisions.

Nice-to-haves

• Familiarity with JavaScript is a plus but not required.

Benefits

• Pay range of $45,000.00 - $55,000.00 per year
• In-person work location in Dearborn, MI