Digital Marketing Specialist

About the position

We are a growing regional mortgage lender looking for a team member to help us expand our footprint in digital. To do that, we are hiring a Digital Marketing Strategist with real-world experience and a track record of innovation and success in developing and executing integrated digital marketing campaigns. Your curiosity, innovation, and drive to excel are key to a successful application. You will craft data-driven strategies, supercharge our online presence, and help us drive sustainable growth across digital channels. You will collaborate closely with the team—management, content creators, and designers—to align your efforts and deliver measurable results. We are in this for the long haul, and are looking for a team member who is too. This is a hybrid position where you need to be onsite at minimum one day per week.

Responsibilities

• Evaluate digital marketing trends and emerging platforms to recommend best practices
• Develop, implement, and optimize comprehensive digital marketing strategies to meet our objectives
• Oversee multiple channels, including SEO, SEM, email marketing, social media, display advertising, and content marketing
• Ensure brand consistency and strong campaign performance
• Track key metrics (e.g., CTR, CPL, CPA, ROI) with regular performance reports
• Use insights and analytics to refine strategies and drive improvement of campaigns
• Conduct keyword research and competitive analysis to identify growth opportunities
• Manage SEO and coordinate with content team to drive organic traffic
• Partner with editorial and design team to develop engaging content aligned with brand and campaign goals
• Optimize content for various platforms to increase engagement and conversion
• Work with the team to align strategies with broader business objectives
• Manage relationships with external agencies or freelancers for specialized initiatives
• Create and manage digital marketing budget to maximize ROI
• Evaluate cost-effectiveness of campaigns and negotiate vendor contracts when needed

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred; Master’s degree is a plus
• Minimum of 3 years of hands-on experience in digital marketing, with demonstrable success in planning and executing data-driven campaigns
• Proficiency in Google Analytics, Google Ads, Facebook Business Manager, and other relevant advertising platforms
• Working knowledge of SEO tools (e.g., SEMrush, Moz) and marketing automation platforms (e.g., HubSpot, Marketo)
• Familiarity with CRM systems and email marketing software
• Strong data interpretation skills, using insights to optimize campaigns and improve ROI
• Exceptional organizational skills, with the ability to manage multiple projects and deadlines
• Excellent written and verbal communication, coupled with the ability to present complex information in a clear and concise manner

Benefits

• Comprehensive Medical, Dental, and Vision plans
• Paid Time Off (PTO) and company holidays
• 401(k) Plan with company match
• Profit Sharing Plan
• Employee Discount Program
• Career development and growth opportunities