Digital Marketing Specialist

Bolt Farm Treehouse - Whitwell, TN

Full-time - Mid Level

Whitwell, TN

About the position

The Digital Marketing Specialist at Bolt Farm Treehouse is responsible for leading and executing paid social media and search engine marketing campaigns. This role requires a creative strategist who can craft compelling narratives and drive results through data-driven marketing efforts. The specialist will work within a supportive team environment to enhance brand awareness and organic growth, contributing to the company's mission of providing transformative experiences in a unique hospitality setting.

Responsibilities

• Design and execute high-performing paid social media campaigns across key platforms (Facebook, Instagram, LinkedIn, etc.).
• Forge powerful content strategies for organic growth, climbing the search engine ladder with engaging website copy and blog posts.
• Craft strategically targeted ads that resonate with our audience and spark curiosity, driving conversions through both paid and organic channels.
• Develop engaging ad copy and creatives that tell our story, capturing attention and driving conversions in the digital realm.
• Master the art of audience targeting across various platforms, leveraging demographics, interests, and behaviors to reach the right people at the right time.
• Craft compelling website copy and blog posts infused with relevant keywords, attracting organic traffic and boosting our search engine visibility.
• Analyze campaign and SEO performance like a seasoned data alchemist and detective, extracting insights to optimize strategy and maximize ROI and organic visibility.
• Collaborate with the marketing team to build synergy, amplify our voice in the social and search landscapes, and weave a unified web presence.
• Stay ahead of the curve, constantly honing your skills, and keeping our approach fresh, impactful, and aligned with the ever-evolving digital landscape.

Requirements

• Minimum of 2 years of experience in a similar role.
• Tech-savvy with a systems-minded approach, using several cloud-based applications.
• Proficient in computer skills, including Google Suite.
• Excellent verbal and written communication skills.
• Self-motivated, well-organized, and results-driven with a track record of meeting goals.
• Solutions-oriented mindset.

Nice-to-haves

• Experience with marketing automation tools.
• Video ad creation skills.
• Technical SEO tools knowledge.
• Link building experience.
• A penchant for staying ahead of trends.

Benefits

• Competitive salary and benefits package.
• Flexible work environment, with options to work from home or amidst breathtaking scenery.
• Exclusive discounts and free stays at luxurious treehouses.