Digital Marketing Specialist

SWBC - San Antonio, TX

Full-time - Entry Level

San Antonio, TX

Insurance Carriers and Related Activities

About the position

SWBC is seeking a Digital Marketing Specialist to assist and support the digital team in managing and maintaining all digital assets, including the company's web presence and marketing automation systems. The role involves implementing marketing strategies, managing content on various websites, and collaborating with the marketing team to drive traffic and identify Marketing Qualified Leads (MQLs).

Responsibilities

• Support website updates and execute blog promotion and publishing.
• Coordinate all digital media activity based on business needs, including usability and site content enhancements.
• Monitor the impact of digital media assets in coordination with the Marketing Analyst for reporting and analysis.
• Support the sales process and attribution model to report on ROI by understanding the interaction between the marketing automation system and CRM.
• Provide oversight for email marketing efforts, including timing and deliverability.
• Serve as the administrator of the marketing automation system and other digital technologies, monitoring users and settings.
• Perform all other duties as assigned.

Requirements

• Bachelor's Degree in Marketing from a four-year college or university.
• Minimum of two years of experience in website maintenance and development, including basic HTML, SEO, and web content strategy.
• Experience in marketing automation and digital advertising execution, such as Google AdWords and display advertising campaigns.
• Proficient in Microsoft Office, including Outlook, Word, and Excel.
• Excellent organizational, listening, problem resolution, verbal, and written communication skills.
• Strong interpersonal skills.

Nice-to-haves

• Experience with CRM systems and understanding of their interaction with marketing automation systems.
• Familiarity with analytics tools to monitor and report on digital marketing performance.

Benefits

• 401(k)
• Health insurance
• Wellness program
• Competitive overall compensation package
• Work/Life balance
• Employee engagement activities and recognition awards
• Years of Service awards
• Career enhancement and growth opportunities
• Leadership Academy and Mentor Program
• Continuing education and career certifications
• Variety of healthcare coverage options