Digital Marketing Specialist

Bioventus - Durham, NC

Full-time

Durham, NC

Miscellaneous Manufacturing

About the position

The Digital Marketing Specialist at Bioventus is responsible for developing, implementing, and managing digital marketing campaigns to promote the company's products. This role focuses on enhancing brand awareness, driving engagement, and acquiring leads/customers through various digital channels. The specialist will collaborate with the marketing team and other internal departments to achieve shared business goals.

Responsibilities

• Manage and execute the digital marketing tactics for Pain Treatments & Restorative Therapies product verticals
• Create digital marketing campaigns from concept to execution to support business goals
• Measure performance of digital marketing efforts using a variety of analytics tools and develop digital marketing reports against KPIs
• Manage the social media content calendar and partner with creative team for content creation for corporate and product social channels
• Daily monitoring of multiple social media channels and engages/responds to comments, questions or complaints across all channels
• Develop and send email campaigns to customers
• Provides cross-functional collaboration to marketing, inside sales, creative and other key internal teams
• Day-to-day contact for external partner and platform relationships- agencies, MarTech stack
• Stay up-to-date on industry and competitor trends in the digital space
• Holds oneself and others accountable to conduct business in a manner compliant with Bioventus' Code of Compliance and Ethics, policies and procedures and internal controls applicable to their role.
• Other duties as assigned.

Requirements

• 4 Year college degree required
• 2+ years of digital marketing experience, preferably in medical device, healthcare, pharmaceuticals
• Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising
• Experience managing social media platforms
• Well-organized and detail-oriented
• Exceptional communication and writing skills
• Understanding of marketing data analytics tools (ex. Google Analytics, LinkedIn, Facebook, etc.) and strong analytics skills