Digital Marketing Specialist

$48,693 - $49,500/Yr

Confidential - Irvine, CA

Full-time

Irvine, CA

About the position

The Digital Marketing Specialist will be responsible for developing and implementing marketing strategies to enhance brand awareness and drive customer engagement. This role involves working closely with various teams to create effective digital campaigns and analyze their performance.

Responsibilities

• Develop and execute digital marketing campaigns across various channels.
• Analyze campaign performance and optimize strategies based on data insights.
• Collaborate with cross-functional teams to align marketing efforts with business goals.
• Manage social media accounts and create engaging content.
• Conduct market research to identify trends and opportunities.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 2+ years of experience in digital marketing or a similar role.
• Strong understanding of digital marketing tools and analytics.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.

Nice-to-haves

• Experience with SEO and SEM strategies.
• Familiarity with graphic design tools.
• Knowledge of email marketing best practices.

Benefits

• Competitive salary within the specified range.
• Opportunities for professional development.