Digital Marketing Specilist (ecommerce/CPG)

$83,200 - $104,000/Yr

Aquent - New York, NY

Full-time - Entry Level

New York, NY

Administrative and Support Services

About the position

The Digital Marketing Specialist will support the Senior Manager in driving growth for two DTC personal and oral care brands within a large CPG company. This role is essential for managing daily ecommerce operations and executing marketing activities effectively in a fast-paced environment.

Responsibilities

• Assist the Senior Manager in executing and optimizing digital marketing strategies to drive ecommerce growth for two DTC personal and oral care sites.
• Manage and update content assets on the Shopify platform, ensuring consistency and accuracy across the websites.
• Coordinate with the paid media agency to implement marketing tactics across various channels (email, SMS, TikTok, Meta, affiliate marketing, etc.).
• Manage the feedback, reviews, and approval processes for creative content and assets.
• Oversee creative asset management, ensuring timely delivery and proper use across all platforms.
• Coordinate copy reviews to ensure alignment on brand tone of voice, legal requirements, and overall content changes.
• Maintain consistency of content across all digital touchpoints, ensuring brand guidelines are met.
• Support the Senior Manager in daily operations, contributing to the overall marketing strategy.
• Collaborate on the execution of email and SMS marketing campaigns to drive customer engagement and retention.
• Handle day-to-day coordination with internal and external stakeholders, including cross-functional teams and external agencies.

Requirements

• Proven experience in digital marketing, with a strong understanding of ecommerce best practices.
• Proficiency with Shopify backend is essential.
• Highly organized with a strong attention to detail.
• Ability to manage multiple projects and prioritize tasks effectively.
• Experience managing creative assets and working with cross-functional teams.
• Familiarity with paid media strategies across platforms like TikTok, Meta, email, SMS, and affiliate marketing.
• Experience coordinating copy reviews to ensure compliance with legal standards and alignment with brand voice.
• Strong communication skills, both written and verbal.
• Ability to work independently and thrive in a fast-paced environment.

Benefits

• Subsidized health, vision, and dental plans
• Paid sick leave
• Retirement plans with a match
• Free online training through Aquent Gymnasium