Digital Marketing Strategist and Communications Lead

Syngenta Group - Greensboro, NC

Full-time - Mid Level

Greensboro, NC

Merchant Wholesalers, Nondurable Goods

About the position

At Syngenta, we are committed to building the most collaborative and trusted team in agriculture, providing leading seeds and crop protection innovations to enhance the prosperity of farmers. The Digital Marketing Strategist and Communications Lead will play a crucial role in this mission by developing and implementing online strategies that increase awareness and affinity for the company, its products, services, and offerings. This position is primarily based in Greensboro, NC, but support from nearby areas will be considered depending on experience and qualifications. In this role, you will be responsible for setting the overarching content strategy and managing various aspects of the company's online presence. This includes social media, SEO/SEM, online publications, and content across a variety of websites and associated platforms. You will act as both a traditional marketing communications lead and a strategist, serving as an in-house resource for digital expertise. Your accountabilities will include coordinating integration and automation between existing digital platforms to create effective communication channels and seamless customer experiences. You will deliver, deepen, and defend the positioning of our products and offerings through online channels, extending campaigns and initiatives beyond traditional communication mediums. As a key digital marketing expert, you will provide insights and steer for best-in-class digital content consumption and engagement. Additionally, you will optimize the customer experience through creative, differentiated, and impactful online approaches, enhancing customers' perception of Syngenta as an innovative, collaborative, and trusted partner. You will direct and execute the content strategy for digital marketing communications, utilizing strong analytical skills to evaluate the end-to-end customer experience with content across multiple digital channels and customer touchpoints. Identifying online trends and insights will be essential for optimizing spend and performance, as well as evaluating emerging digital content technologies for potential adoption.

Responsibilities

• Coordinate integration and automation between existing digital platforms to create effective communication channels and seamless customer experiences.
• Deliver, deepen and defend the positioning of our products and offerings through online channels, complementing while extending campaigns and initiatives beyond traditional communication mediums.
• Serve as a key digital marketing expert, providing insight and steer for best-in-class digital content consumption and engagement.
• Optimize the customer experience through creative, differentiated and impactful online approaches, enhancing customers' perception of Syngenta as an innovative, collaborative and trusted partner.
• Direct and execute the content strategy for digital marketing communications, including web, SEO/SEM, social media, online publications and display advertising.
• Use creative and innovative approaches and platforms to maximize customers' online content experiences.
• Provide leadership and expertise to optimize the digital channel mix and effectiveness within campaigns.
• Utilize strong analytical acumen to evaluate the end-to-end customer experience with content across multiple digital channels and customer touchpoints.
• Identify online trends and insights, and optimize spend and performance based on those insights.
• Evaluate emerging digital content technologies and provide thought leadership and perspective for adoption, where appropriate.

Requirements

• A minimum of a Bachelor's degree in Communications, Marketing, Business and/or related degree.
• A minimum of 5 years of marketing experience, with strong demonstrated expertise in digital marketing and a proven track record of building, positioning and launching brands and initiatives via traditional and online mediums.
• Experience leading digital marketing in a B2B industry.
• Experience in deploying digital marketing channels (content marketing, email marketing, social media, SEO/SEM, display advertising, etc.).
• Must be eligible to work in the United States without sponsorship from Syngenta.

Nice-to-haves

• Experience in building and implementing omnichannel campaigns.
• Experience in identifying target audiences and devising digital campaigns.
• Excellent creativity skills coupled with a strong customer focus orientation.
• Knowledge and demonstrated usage of marketing and communication principles.
• Experience with online testing as well as website analytics and ad serving tools.

Benefits

• A culture that celebrates diversity & inclusion, promotes professional development, and strives for a work-life balance that supports team members.
• Flexible work options to support work and personal needs.
• Full Benefit Package (Medical, Dental & Vision) that starts your first day.
• 401k plan with company match, Profit Sharing & Retirement Savings Contribution.
• Paid Vacation, Paid Holidays, Maternity and Paternity Leave, Education Assistance, Wellness Programs, Corporate Discounts, among other benefits.