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Digital Marketing Strategist (Email & Web)
$50,000 - $50,000/Yr
Move For Hunger - Neptune City, NJ
posted about 2 months ago
Full-time - Entry Level
Remote - Neptune City, NJ
11-50 employees
Religious, Grantmaking, Civic, Professional, and Similar Organizations
About the position
The Digital Marketing Strategist will be responsible for enhancing Move For Hunger's email and web marketing initiatives. This role focuses on creating and managing email marketing campaigns, utilizing marketing automation tools, and collaborating with various teams to optimize customer engagement and support the organization's mission to reduce hunger and food waste.
Responsibilities
- Manage email marketing calendar to ensure timely delivery to customers.
- Create and execute Move For Hunger's emails, communications, and campaigns.
- Test and update email templates across devices and clients.
- Run A/B testing for optimal user engagement.
- Build and update target audience lists and segments to support organizational goals.
- Develop various campaigns and automations across the customer lifecycle, such as welcome drips and lead nurturing initiatives.
- Provide regular campaign performance reports and actionable insights on marketing effectiveness.
- Collaborate with the Marketing Director to build key reports in Salesforce and GA4.
- Manage survey projects to gather customer feedback and identify trends for improvement.
- Perform regular updates on Move For Hunger's websites to ensure content is timely and engaging.
- Support technical site updates and enhancements alongside the developer.
- Contribute to improving SEO strategies and site structure.
Requirements
- 2-3 years experience with an email marketing automation tool (preferably Pardot/MCAE).
- Proven experience executing and reporting on email and other digital campaigns.
- Experience with list and segment development.
- Proficient in HTML, CSS, and Content Management Systems (Concrete 5 and WordPress preferred).
- Proficient in Salesforce (preferably Salesforce for nonprofits).
- Experience with Google Analytics 4 to assess data and build reports.
Nice-to-haves
- Experience with scoring & grading in email marketing.
- JavaScript proficiency.
- Experience with Google Tag Manager, Search Console, and Ads.
Benefits
- 401(k)
- AD&D insurance
- Dental insurance
- Employee assistance program
- Health insurance
- Life insurance
- Vision insurance
