Digital Marketing Strategist Mortgage

About the position

The Digital Marketing Strategist is responsible for developing and executing strategies to enhance revenue and engagement on the Truist.com website, specifically focusing on mortgage products. This role involves collaboration with various teams to create digital marketing assets, optimize website performance, and leverage data-driven insights to improve conversion rates and client experiences.

Responsibilities

• Research, develop and execute strategies for Truist online channels to increase acquisition, retention, and deepen relationships with customers.
• Demonstrate a solid understanding of consumer behavior models and user journeys as applied to banking products and services.
• Increase product awareness, consideration, and acquisition by aligning consumer needs with Truist offerings.
• Collaborate with cross-functional teams to leverage integrated marketing programming and achieve measurable business objectives.
• Effectively communicate with partners and manage project work plans to meet deadlines.
• Partner with Digital Commerce and LOB marketing to develop product-specific roadmaps through digital marketing strategies.
• Work with SEO teams to optimize the website and increase visibility within search engines.
• Leverage web analytics and performance data to refine digital marketing strategies and enhance client experiences.
• Maintain reporting capabilities to establish and track KPIs.
• Stay current on digital environment changes and adjust strategies to maintain competitive advantage.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training.
• Seven years of related experience or an equivalent combination of education and experience.
• Deep specialized knowledge within the marketing discipline.
• Sound understanding of business strategies and managing processes.
• Ability to interpret business challenges and implement best practices.
• Ability to lead complex projects and exercise independent judgment.
• Sophisticated analytical skills and problem-solving abilities.
• Knowledge of the competitive landscape and regulatory factors in the industry.

Nice-to-haves

• Master's degree or MBA and previous experience in mortgage/banking industry.
• Experience developing digital marketing strategies that drive traffic and conversions.
• Ability to apply agile marketing methodologies to cross-functional teams.
• Ability to develop strategies that facilitate quick iteration and return on investment.
• Working knowledge of American Disabilities Act compliance requirements.
• Experience with Adobe products (AEP, AEM, Target, Analytics, Audience Manager, Adobe Cloud).
• Understanding of API development, ad servers, dynamic tag managers, and market automation platforms.

Benefits

• Medical, dental, and vision insurance
• Life insurance
• Disability insurance
• Accidental death and dismemberment insurance
• Tax-preferred savings accounts
• 401k plan
• Vacation days (minimum of 10 days)
• Sick days (minimum of 10 days)
• Paid holidays
• Defined benefit pension plan (depending on position)
• Restricted stock units (depending on position)
• Deferred compensation plan (depending on position)