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About the position
The Digital Marketing Strategist at Truist Bank is responsible for developing and executing strategies to enhance revenue and engagement on the Truist.com website, specifically focusing on mortgage products. This role involves collaborating with various teams to create digital marketing assets, leveraging data insights to improve performance, and educating internal partners on campaign results. The strategist will also analyze consumer behavior and market trends to ensure competitive advantage in the digital landscape.
Responsibilities
- Research, develop and execute strategies for Truist online channels to increase acquisition, retention, and deepen relationships with customers.
- Demonstrate a solid understanding of consumer behavior models and user journeys as applied to banking products and services.
- Increase product awareness, consideration, and acquisition by aligning consumer needs with Truist offerings.
- Collaborate with cross-functional teams to leverage integrated marketing programming and effective strategies that achieve measurable business objectives.
- Effectively communicate with partners and manage project work plans to meet deadlines.
- Partner with Digital Commerce and LOB marketing to develop product-specific roadmaps through digital marketing strategies.
- Work with SEO teams to optimize the website and increase visibility within search engines.
- Leverage web analytics and performance data to refine digital marketing strategies and improve conversion rates.
- Maintain reporting capabilities to establish and track KPIs.
- Stay current on changes in the digital environment and adjust strategies accordingly.
Requirements
- Bachelor's degree in Marketing, Communications, Business Administration or related field, or equivalent education and training.
- Seven years of related experience or an equivalent combination of education and experience.
- Deep specialized knowledge within the marketing discipline.
- Ability to interpret business challenges and implement best practices to improve products and services.
- Ability to lead complex projects and exercise independent judgment in solving challenges.
- Sophisticated analytical skills and the ability to solve complex problems.
- Knowledge of the competitive landscape and regulatory factors in the industry.
Nice-to-haves
- Master's degree or MBA and previous experience in the mortgage/banking industry.
- Experience developing digital marketing strategies that drive traffic and conversions.
- Demonstrated ability to apply agile marketing methodologies to cross-functional teams.
- Working knowledge of American Disabilities Act compliance requirements.
- Experience with Adobe products (AEP, AEM, Target, Analytics, Audience Manager).
- Understanding of API development, ad servers, dynamic tag managers, and market automation platforms.
Benefits
- AD&D insurance
- Paid holidays
- Health insurance
- Dental insurance
- 401(k)
- RSU
- Pension plan
- Vision insurance
- Life insurance
