Digital Marketing Strategist & Web Developer (WordPress/PHP)

$55,558 - $60,887/Yr

Creative Marketing Alliance - West Windsor Township, NJ

Full-time - Mid Level

Remote - West Windsor Township, NJ

Professional, Scientific, and Technical Services

About the position

The Digital Marketing Strategist & Web Developer (WordPress/PHP) at CMA is a hybrid role that combines digital marketing strategy with web development expertise. The position involves crafting and executing digital marketing strategies for clients while developing custom WordPress solutions. The role requires collaboration with internal teams to ensure project success and alignment with client goals, focusing on delivering exceptional digital experiences.

Responsibilities

• Craft and execute digital marketing strategies for various clients.
• Manage SEO/SEM, programmatic, geofencing, and email marketing campaigns.
• Analyze campaign performance and refine strategies for optimization.
• Lead project strategy sessions with account teams and clients.
• Oversee budgets, timelines, and digital project implementation.
• Develop integrated digital strategies, aligning with client goals.
• Collaborate with internal teams to ensure seamless project execution.
• Develop custom WordPress websites, ensuring seamless integration of front and back-end technologies.
• Maintain and enhance existing client web properties.
• Convert wireframes and layouts into fully functioning HTML pages/WordPress themes.
• Create and update MySQL databases and troubleshoot technical issues.
• Collaborate with team members on both large- and small-scale development projects.
• Write well-documented, clean code while adhering to best practices.

Requirements

• Bachelor's degree in marketing, communications, or a related field for Digital Marketing Strategist.
• 4-5 years of proven success in a similar role at an agency or digital media provider for Digital Marketing Strategist.
• Expertise in PPC, SEO, SEM, CRO, email marketing, and programmatic advertising for Digital Marketing Strategist.
• Experience with digital analytics and storytelling through data for Digital Marketing Strategist.
• Strong project management and multitasking abilities for Digital Marketing Strategist.
• Bachelor's degree or equivalent experience in web development or computer science for Web Developer.
• Proven experience in PHP development and WordPress CMS for Web Developer.
• Expertise in PHP (5.6+), MySQL, HTML5, CSS3, and JavaScript/jQuery for Web Developer.
• Deep working knowledge of WordPress development for Web Developer.

Nice-to-haves

• Google certifications and HubSpot experience for Digital Marketing Strategist.
• Familiarity with Bootstrap, RESTful APIs, and .NET programming for Web Developer.
• Kentico experience for Web Developer.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Vision insurance
• Profit sharing