Digital Marketing Strategist

Clix International Ltd. - Saint Louis, MO

Full-time - Mid Level

Saint Louis, MO

Professional, Scientific, and Technical Services

About the position

The Digital Marketing Strategist at Clix is responsible for developing and executing impactful multichannel marketing campaigns, focusing on social media and SEO initiatives. This role involves crafting strategies that enhance engagement, brand awareness, and lead generation for clients. The strategist will collaborate with clients to define goals, monitor campaign performance, and stay updated on industry trends to ensure competitive advantage.

Responsibilities

• Develop and execute paid and organic social media campaigns across platforms like Meta, LinkedIn, and TikTok.
• Collaborate with clients to understand their goals and define KPIs for effective campaigns.
• Lead content strategy development focusing on visual and video content.
• Monitor campaign performance using analytics tools and optimize for success.
• Stay updated on emerging social media trends and technologies.
• Conduct keyword research and technical SEO audits to improve search visibility.
• Assist in developing off-page SEO strategies to strengthen domain authority.
• Support content marketing efforts with SEO-aligned content.
• Utilize tools like Google Analytics and SEMrush to monitor SEO performance.
• Coordinate with internal teams for seamless execution of multichannel strategies.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3-5 years in digital marketing with a focus on social media and SEO/inbound strategies.
• Proven success in developing and managing integrated campaigns across multiple channels.

Nice-to-haves

• HubSpot Content Marketing or Inbound Marketing Certification.
• Google Analytics Individual Qualification (GAIQ).
• Meta (Facebook) Blueprint Certification for Social Media Marketing.

Benefits

• Paid time off
• 401(k) matching
• Opportunities for advancement