Digital Marketing Strategist

About the position

The Digital Marketing Strategist at Massachusetts Technology Collaborative (MassTech) is a key role within the Communications and Marketing team, responsible for developing and implementing a comprehensive digital marketing strategy that aligns with the organization's business goals. This position requires collaboration across various divisions and leadership to enhance brand awareness and engagement through multiple digital platforms.

Responsibilities

• Coordinate and implement all digital marketing programs across various digital platforms including web, mobile, email, blogs, video, SEO, SEM, and social media.
• Manage all of the organization's social media accounts.
• Coordinate strategy with internal and external partners.
• Build a strategic marketing calendar to plan and schedule digital messaging.
• Integrate imagery, both still images and video, into content.
• Concept, storyboard, shoot, edit, and present video content for social media, website, and conference presentations.
• Track and report campaign metrics; present analysis and results.
• Use analytics to reposition the organization's digital presence and boost online engagement.
• Stay up-to-date with the latest technology and best practices.
• Identify new opportunities for expanded reach and engagement across new or existing platforms.
• Attend events across Massachusetts as needed, responsible for taking photos/videos for web and social media.

Requirements

• Demonstrable experience in digital marketing.
• Solid knowledge of Google Analytics.
• Hands-on experience with online marketing tools and practices.
• Hands-on short-form, spot and social media video shooting and editing experience.
• Familiarity with web design and HTML.
• Creative, visual thinker.
• Finely honed writing skills.
• Excellent verbal and written communications skills.
• Strong analytical and project management skills.
• Good time management skills.
• Team player.
• BA/BS degree in Communications, Marketing, Advertising or relevant experience (3-5 years).

Nice-to-haves

• Solid knowledge of Google Analytics
• Familiarity with web design and HTML

Benefits

• Hybrid work schedule
• Competitive total rewards package