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Digital Marketing Strategist
$58,240 - $58,240/Yr
Impactlife - Davenport, IA
posted 2 months ago
Full-time - Mid Level
Remote - Davenport, IA
501-1,000 employees
About the position
The Digital Marketing Strategist at ImpactLife is responsible for developing, executing, and analyzing digital marketing initiatives to enhance brand awareness and drive engagement. This role involves integrating various digital assets, leading marketing campaigns, and measuring the effectiveness of digital channels to support the organization's mission of providing lifesaving blood products.
Responsibilities
- Develop online marketing strategies utilizing analytics, social media, and paid media.
- Investigate competitor campaigns and understand best practices to inform online marketing benchmarks.
- Identify opportunities to enhance the overall marketing strategy using digital technology.
- Analyze web traffic and identify opportunities for improved SEO.
- Drive traffic to the website by creating SEO-optimized content and managing inbound marketing, PPC, AdWords, and SEO strategies.
- Implement frameworks for building brand equity and value, assessing brand alignment with strategic objectives.
Requirements
- Minimum of 3-5 years of experience in digital marketing and social media management.
- Google Data Analytics Certified, Google Ads Certified (including Measurement, Search, Display, and Video Certified), and Hubspot Digital Marketing Certified.
- Strong knowledge of SEO.
- Proficient in Microsoft Office Products (Word, Excel, Outlook, Publisher, PowerPoint).
- Bachelor's degree in marketing, business, public relations, communications, or related field preferred.
Benefits
- 401(k) matching
- Dental insurance
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Opportunities for advancement
- Paid training
- On Demand Pay
- Generous paid time off that begins to accrue on the first day of employment
- Medical, Dental, and Vision insurance plans
- Free Life Insurance
- Supplemental Insurance including Critical Illness, Accident, and Hospital Indemnity
- Employee Referral Bonus Program
- Tobacco Cessation Reimbursement
- Health Club Reimbursements
- Employee Savings Programs for discounts on various goods and services
