Digital Marketing Strategist

About the position

The Digital Marketing Strategist at DEJ Companies is responsible for creating and implementing innovative social and digital media strategies that enhance the digital presence of the organization and provide value to sponsor partners. This role involves collaboration with various teams to develop content and campaigns that engage audiences and drive sponsorship ROI.

Responsibilities

• Work closely with the Partnership team to create digital marketing campaigns for sponsor partners and internal initiatives.
• Conceptualize social media content and campaigns to drive greater relevance, engagement, and grow external digital media communities.
• Assist and support JR Motorsports' Digital Media Manager with day-to-day social media activities.
• Collaborate with Marketing and Partnership teams to ideate content/campaigns for team partners to gain exposure and ensure sponsorship ROI.
• Oversee measurement, analytics, and benchmarking programs to measure the effectiveness of the digital media platforms.
• Research data, online digital platforms, and communication opportunities to best position the organization as a digital media focal point.
• Maintain and gain up-to-date knowledge of digital media trends, technologies, and integrated marketing strategy to ensure continued digital media resourcefulness.
• Assist in the capture and development of social content for DEJ Companies as identified.

Requirements

• 3+ years of experience in digital marketing
• Demonstrated knowledge of digital media platforms and online marketing experience
• Proficient in Microsoft Suite
• Ability to capture content via phone or camera when needed
• Proven track record of creating informed, strategic campaigns and content
• Possess strategic planning, analytical and research skills
• Ability to think creatively and be a self-starter
• Proactive and punctual with strong planning and time management skills
• Excellent communication, creative writing and organizational skills
• Ability to engage and interact with digital media supporters, fans, sponsors and partners
• Ability to work in a team-based environment, fostering positive communication and collaboration amongst a variety of internal and external stakeholders