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Impactlife - Earth City, MO
posted about 2 months ago
Full-time - Mid Level
Remote - Earth City, MO
501-1,000 employees
About the position
The Digital Marketing Strategist at ImpactLife is responsible for developing, executing, and analyzing digital marketing initiatives to enhance brand awareness and drive engagement. This role involves integrating various digital assets, leading marketing campaigns, and measuring the effectiveness of digital channels to support the organization's mission of providing lifesaving blood products.
Responsibilities
- Develop online marketing strategies utilizing analytics, social media, and paid media.
- Investigate competitor campaigns and best practices to inform online marketing benchmarks.
- Identify opportunities to enhance the overall marketing strategy through digital technology.
- Analyze web traffic and identify opportunities for improved SEO.
- Drive traffic to the website and assist in creating SEO-optimized content.
- Manage inbound marketing, PPC, AdWords, and SEO strategies.
- Implement frameworks for building brand equity and value.
- Assess brand alignment with strategic objectives and select effective digital marketing communication tools.
Requirements
- Minimum of 3-5 years of experience in digital marketing and social media management.
- Google Data Analytics Certified.
- Google Ads Certified (including Measurement, Search, Display, and Video Certified).
- Hubspot Digital Marketing Certified.
- Strong knowledge of SEO.
- Proficient in Microsoft Office Products (Word, Excel, Outlook, Publisher, PowerPoint).
- Bachelor's degree in marketing, business, public relations, communications, or related field preferred.
Nice-to-haves
- Experience with inbound marketing strategies.
- Familiarity with digital marketing tools and platforms.
Benefits
- 401(k) matching
- Dental insurance
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Opportunities for advancement
- Paid training
- On Demand Pay
- Generous paid time off
- Medical, Dental, and Vision insurance plans
- Free Life Insurance
- Health Club Reimbursements
- Employee Savings Programs for discounts on various goods and services
