Digital Marketing Strategist

$52,000 - $72,800/Yr

Brandspire - Youngstown, OH

Full-time - Mid Level

Remote - Youngstown, OH

About the position

The Digital Marketing Strategist at Brandspire is a pivotal role focused on developing and implementing innovative digital marketing strategies for B2B clients in industries such as manufacturing, construction, and SaaS. This fully remote position emphasizes driving growth, enhancing brand visibility, and optimizing online performance through data-driven decision-making and collaboration with cross-functional teams.

Responsibilities

• Develop and implement comprehensive digital marketing strategies tailored to B2B clients.
• Create and execute SEO strategies to enhance organic search rankings and website performance.
• Design and manage targeted marketing campaigns for B2B industries.
• Manage cross-functional collaborations with sales, creative, and product teams.
• Oversee all digital channels including SEO, PPC, social media, email marketing, and online advertising.
• Analyze data from tools like Google Analytics and Ahrefs to optimize campaigns and report on performance.
• Support sales by providing insights to enhance client pitches and campaigns.
• Conduct in-depth competitive analysis to identify growth opportunities.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field (Master's preferred).
• 5-7+ years of experience in digital marketing with a focus on SEO strategies and campaign management.
• Proficiency in digital tools like Google Analytics, Google Ads, Ahrefs, Semrush, HubSpot, Salesforce, and email marketing software.
• Experience working with B2B clients in manufacturing, construction, or SaaS industries.
• Exceptional analytical skills to interpret data and translate insights into strategies.
• Strong communication and interpersonal skills for collaboration with teams and clients.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Nice-to-haves

• Experience with content marketing, UX/UI principles, and web development.

Benefits

• Flexible remote work environment with a preference for Northeast Ohio-based talent.
• Opportunity to lead impactful campaigns and collaborate with a small, passionate team.
• Competitive salary and benefits tailored to top industry talent.
• A culture of innovation, growth, and excellence.