Digital Marketing Strategy Associate Manager

$73,000 - $192,600/Yr

Accenture - Detroit, MI

Full-time - Mid Level

Detroit, MI

10,001+ employees

Professional, Scientific, and Technical Services

About the position

The Digital Marketing Strategy Associate Manager at Accenture is responsible for designing and implementing strategies that enhance the company's end-to-end Performance Media offering. This role involves working closely with clients to develop solutions that achieve their marketing goals, manage budgets, and oversee project execution. The position requires a blend of strategic thinking, client relations, and project management skills to drive successful digital marketing campaigns across various channels.

Responsibilities

• Drive strategy in digital media marketing campaigns including paid media, partnership, affiliate marketing, email marketing, and SEO.
• Drive strategy in Retail Media marketing campaigns across platforms like Amazon, Walmart, and Target.
• Analyze the performance of existing digital campaigns, optimizing them to deliver greater Return on Ad Spend (ROAS).
• Develop strategies for testing new digital channels and recommend their role within the overall media mix.
• Collaborate with the Media team to forecast marketing spend and align with client goals.
• Conduct cross-channel analysis for reporting and manage budgets across channels.
• Oversee client budgets and media plans, managing invoices and billing with the internal Finance team.
• Project manage timelines and deliverables related to the client portfolio.

Requirements

• Minimum of 6 years of relevant experience in digital media/marketing strategy and execution.
• Strong understanding of KPIs and relevant paid media metrics (Impressions, Clicks, CTR, CPC, CVR, Conversions, CPA, ROAS).
• Technical experience with platforms such as Google, Meta, Microsoft Ads, Programmatic DSPs, TikTok, and SnapChat.
• Experience with account management and project management tools.
• Ability to translate client business goals into tactical executions.
• Data analysis skills and experience.
• Basic understanding of tracking tags and Google Tag Manager (GTM).
• Familiarity with Google Analytics and data extraction.
• Experience with quality assurance processes and managing third-party vendors.
• Diverse industry experience is a plus.
• Strong understanding of current digital marketing technologies and innovations.
• Excellent client service skills and strong communication abilities.

Nice-to-haves

• Ability to think critically and be an active problem solver.
• Experience in a fast-paced agency environment.
• Proficiency in Excel is a plus.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401k plan
• Paid holidays
• Paid volunteer time
• Flexible scheduling
• Professional development opportunities
• Employee discount programs