Digital Marketing Strategy Associate Manager

$73,000 - $192,600/Yr

Accenture - Bentonville, AR

Full-time - Mid Level

Bentonville, AR

10,001+ employees

Professional, Scientific, and Technical Services

About the position

The Digital Marketing Strategy Associate Manager at Accenture is responsible for designing and implementing strategies that enhance the company's Performance Media offerings. This role involves working closely with clients to develop effective marketing solutions, manage project timelines, and ensure the successful execution of digital marketing campaigns across various channels. The position requires a blend of strategic thinking, client management, and project oversight to drive results and optimize marketing performance.

Responsibilities

• Drive strategy in digital media marketing campaigns including paid media, partnership, affiliate marketing, email marketing, and SEO.
• Drive strategy in Retail Media marketing campaigns across platforms like Amazon, Walmart, and Target.
• Analyze the performance of existing digital campaigns, optimizing them to deliver greater Return on Ad Spend (ROAS).
• Develop strategies for testing new digital channels and recommend their integration into the overall media mix.
• Collaborate with the Media team to forecast marketing spend and align with client goals such as customer acquisition and brand awareness.
• Conduct cross-channel analysis for reporting and manage budgets across different platforms.
• Oversee client budgets and media plans, managing invoices and billing with the internal Finance team.
• Project manage timelines and deliverables related to the client portfolio.

Requirements

• Minimum of 6 years of relevant experience in digital media/marketing strategy and execution.
• Strong understanding of KPIs and paid media metrics such as Impressions, Clicks, CTR, CPC, CVR, Conversions, CPA, ROAS.
• Technical experience with platforms like Google, Meta, Microsoft Ads, Programmatic DSPs, TikTok, and SnapChat for reporting and optimization.
• Experience in account management and project management tools, managing client budgets effectively.
• Ability to translate client business goals into tactical executions.
• Data analysis skills and experience with Google Analytics and tracking tags.
• Experience managing third-party vendors for clients.

Nice-to-haves

• Ability to think critically and solve problems actively.
• Diverse industry experience is a plus.
• Excellent client service skills and strong communication abilities.
• Agency experience or experience in a fast-paced environment.
• Proficiency in Excel and experience with project management tools like Jira.

Benefits

• Health insurance
• 401k retirement plan
• Paid holidays
• Flexible scheduling
• Professional development opportunities
• Diversity and inclusion programs