Accenture - Bentonville, AR
posted 4 months ago
As a Digital Marketing Strategy Associate Manager at Accenture, you will play a pivotal role in shaping and executing strategies that influence all facets of Accenture's end-to-end Retail Media offerings. This position requires a deep understanding of the Retail Media ecosystem, including channels, platforms, service providers, and technology stacks. You will be responsible for partnering with retailers and brand manufacturers to develop and implement effective marketing strategies that drive growth and enhance client relationships. Your expertise will be crucial in consolidating thought leadership, insights, and trends into a cohesive point of view that can be communicated effectively to top-tier clients. In this role, you will lead the development of retail media go-to-market strategies, creating tailored solutions that address client challenges. You will serve as the resident expert on retail media networks, maintaining platform certifications and staying abreast of industry trends. Your contributions will extend to optimizing best practice delivery processes, enhancing client communication, and ensuring that all stakeholders are informed about campaign performance through regular reporting and meetings. You will also be tasked with analyzing campaign performance metrics to identify optimization opportunities, managing multiple client accounts simultaneously, and researching the latest digital media content trends. Your ability to provide insightful Point of Views (POVs) to internal media teams will be essential in exploring advertising opportunities across various e-commerce platforms, including Amazon DSP and Target.com. This position offers a unique opportunity to advance your career in a fast-paced environment that is at the forefront of connected commerce, allowing you to leverage your skills in a dynamic and innovative setting.