AAA - Wilmington, DE
posted about 2 months ago
The Digital Marketing Strategy Manager is responsible for leading the strategy, development, and implementation of comprehensive digital marketing strategies, with a particular focus on search engine marketing (SEM) across all product lines. This role involves designing and executing complex digital marketing strategies and tactics aimed at achieving targeted new sales and revenue goals, in collaboration with product marketing teams. The manager will assess existing programs and recommend strategies and tactics to create broad impact, ensuring scalable and efficient digital marketing strategies that drive growth across the organization. In this position, the manager will evaluate diagnostic metrics to determine necessary optimizations to improve performance, which includes making adjustments to ad groups, keywords, negatives, copy, and landing page selections. Key performance metrics such as website traffic, audience engagement, conversion rates, and ad spend return on investment will be measured to gauge success. The manager will identify customer touchpoints and assess the end-to-end customer experience across diverse digital channels, monitoring actual new business results against plans and responding to trends with revised tactics. Collaboration is key in this role, as the manager will work closely with product marketing teams to align and enhance the overarching digital strategy. This includes working with web developers and marketing teams to implement search best practices effectively. The manager will create and manage campaign plans, forecast trends, budget planning, pacing, and advanced optimization techniques. Analyzing key KPIs to formulate insights and translate them into actionable next steps for performance optimization is also a critical responsibility. Additionally, the manager will indirectly manage and direct ACA Marketing Partners, including product marketing, creative, and account teams, on strategy and day-to-day activities. Building strategic alliances with relevant internal and external organizations and media partners will be essential to optimize the efficiency of marketing efforts. As a member of the larger Corporate Marketing Team, the manager will work to develop partnerships within the team to enhance marketing efforts further.