Digital Marketing Strategy Manager

Food Safety Net Services - San Antonio, TX

Full-time - Mid Level

San Antonio, TX

Professional, Scientific, and Technical Services

About the position

The Digital Marketing Strategy Manager at Certified Group is a key member of the Marketing Communications team, responsible for developing and executing digital marketing strategies. This role involves managing a team, collaborating with cross-functional partners, and implementing various digital marketing campaigns to drive traffic, engagement, and conversions. The manager will oversee SEO, PPC, email marketing, and social media strategies, ensuring alignment with the company's goals and brand voice.

Responsibilities

• Develop digital strategy by designing, planning, developing, implementing and managing digital marketing initiatives.
• Develop paid search, display, and social advertising campaigns & re-marketing campaigns that support lead generation goals and maximize ROI.
• Plan and execute an effective SEO strategy that increases targeted, organic traffic to our websites and blogs.
• Continually optimize PPC campaigns by updating keywords, ads and landing pages while improving website performance and security.
• Provide weekly/monthly/quarterly reports with analysis of KPI dashboard strengths and opportunities.
• Prepare annual digital marketing budget and manage expenses accordingly.
• Maintain a consistent brand voice and presence across all digital marketing campaigns.
• Administer marketing automation and CRM Platform, train users, upload data, create workflows, and manage requests for customizations.
• Program email communications and design email sequences.
• Manage social media channels, develop strategy, design and schedule posts, track analytics.
• Support strategic and tactical approaches to Lead Generation: Develop and implement strategies to generate and nurture leads, ensuring a steady flow of qualified leads to the sales team.
• Assist in the creation and promotion of blog posts, articles and other digital content to enhance visibility and engagement.
• Offer guidance, mentorship, and leadership to the team.
• Enhance the abilities of the marketing organization through mentoring and education.
• Cultivate a collaborative, innovative and inclusive culture within the team.
• Ensure website content is current, relevant and engaging to the target audience.
• Coordinate with outside parties to ensure the websites are secure from hacking and malware.
• Implement and monitor SEO strategies to improve the website's visibility and ranking in search engine results pages.
• Use analytical tools to track website performance metrics such as traffic, bounce rate, conversion rate, and user behavior insights.

Requirements

• Bachelor's in Business Marketing, Advertising, Communications, Information Systems or relevant field.
• 8+ years digital marketing experience strongly preferred.
• Proficiency in Hubspot & Salesforce and in-depth knowledge of Google Analytics and paid advertising platforms.
• Experience managing multiple aspects of the platform including CRM, email marketing, sequences, deal pipelines and landing page development.
• Experience developing content, managing brands on social media and digital marketing analytics.
• Familiarity with SEO and PPC.
• Strong understanding of sales and marketing processes and workflows.
• Familiarity with CRM integrations and data management best practices.
• Strong project management skills working with marketing and other departments.
• Effective collaborator able to work in project teams.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Proficient user of MS Office, Excel Spreadsheets, and web-based applications.
• Ability to thrive in a fast-paced and dynamic environment.
• Strong attention to detail, accuracy, and execute timely results.
• Ability to work productively in a remote setting.

Benefits

• Progressive 401k Retirement Savings Plan
• Employer Paid Short-Term and Long-Term Disability, and Life Insurance
• Group Medical
• Tuition Reimbursement
• Flexible Spending Accounts
• Dental
• Paid Holidays and Time Off