Digital Marketing Strategy Specialist

$63,200 - $169,800/Yr

Accenture - Hartford, CT

Full-time - Mid Level

Hartford, CT

10,001+ employees

Professional, Scientific, and Technical Services

About the position

The Digital Marketing Strategy Specialist at Accenture is responsible for enhancing operational efficiency and effectiveness in direct marketing communications. This role involves designing marketing programs that support client acquisition, growth, and retention objectives across various business models. The specialist will work closely with client marketing teams to plan and execute marketing strategies using marketing automation platforms, aiming to improve key marketing functions and foster loyal customer relationships.

Responsibilities

• Works with campaign operations, the client, and third-party vendor teams to drive campaign execution from requirements to delivery.
• Collaborates with Customer Marketing Strategy to confirm feasibility of campaign plans and translates marketing strategy and requirements into business requirements.
• Creates and manages project plans and timelines to deliver marketing campaigns on time against a campaign calendar.
• Completes Business Requirements Documents (BRD) which may include targeting and segmentation of the audience, campaign design, monitoring, and key performance metrics.
• Manages client and team expectations throughout delivery; manages risk and issue escalations related to the campaigns.
• Manages relationship with the client's marketing team to support campaign planning and execution with the ability to manage integrated campaign delivery timelines.
• Manages the Campaign Services team off-shore providing campaign technical guidance and clarifying the business need.
• Reviews campaign metrics and presents trends and insights; works with Customer Marketing Strategy on campaign optimization.
• Manages demand for services, capacity to deliver services, and client expectations.

Requirements

• 3+ years of experience in a marketing services execution role within Direct Marketing, Campaign Management, Marketing Service Provider, Marketing Agency, and/or Marketing Operations.
• 3+ years of experience collaborating with a team of global marketing services professionals in a fast-paced, deadline-driven environment.
• 3+ years of experience in a client-facing role.
• 3+ years of experience with transactional databases and marketing automation platforms/technologies; e.g. Salesforce Marketing Cloud/Exact Target, Adobe Campaign, IBM Campaign/Unica, Siebel-Marketing, Oracle-CRM-Marketing, SAP-CRM-Marketing, Eloqua, Marketo.

Nice-to-haves

• Experience with HTML.
• Understanding of marketing strategy with experience in targeting, segmentation, test/control design, campaign analytics, prospect and customer lifecycles.
• Experienced in the relationship between marketing strategy, customer data, segments, channel, creative, content, and offers and how they interact to drive desired business outcomes.
• Ability to evaluate concepts and present recommendations to senior leadership.

Benefits

• Diversity and inclusion programs
• Equal Employment Opportunity policies
• Accommodations for disabilities or religious observances
• Veteran employment opportunities