Digital Marketing Support Spec

D.R. Horton - Arlington, TX

Full-time - Entry Level

Arlington, TX

Construction of Buildings

About the position

The Digital Marketing Support Specialist at D.R. Horton, Inc. is responsible for providing support to sales and marketing end users on various digital marketing technologies, processes, campaigns, and analytics. This role involves administering marketing technologies, assisting in campaign strategy development, and ensuring effective use of digital marketing tools to drive traffic and lead generation.

Responsibilities

• Administer user accounts for all enterprise marketing applications.
• Provide phone, online, and occasional in-person support to end users on digital marketing issues.
• Document and track problem details, status, and resolution within the supported tool.
• Participate in focus groups to enhance existing applications.
• Document new features and needs from the business for application improvements.
• Aid in training end users on digital marketing applications.
• Assist with training documentation for digital marketing applications.
• Support web design, HTML code edits, and photo enhancement tasks.
• Support users of the DHI website CMS, CRM, Google Analytics, and AdWords.
• Maintain and report on site metrics using Google Analytics, identifying trends and recommending improvements.
• Evaluate data integrity of CRM databases and recommend process improvements.
• Train Sales and Marketing end users on Enterprise Marketing Technologies.
• Manage email marketing templates and campaigns, emphasizing best practices.
• Identify areas for improvement on web listings to enhance traffic and lead generation.
• Conduct all business in a professional and ethical manner.

Requirements

• High school diploma or GED.
• 3+ years' experience in planning and gathering business requirements for sales and marketing.
• 3+ years' experience in a digital marketing environment and various applications.
• 3+ years' experience with Adobe suite of tools (Photoshop, etc.).
• 3+ years' experience reading, writing, and troubleshooting HTML.
• 3+ years' experience managing and supporting CMS, Email Marketing, and CRM systems.
• Excellent verbal, written, listening, and presentation skills.
• Ability to work in a fast-paced environment.
• Proficiency with MS Office and email.

Nice-to-haves

• Bachelor's degree in business, Marketing, Communications, or Information Technology.

Benefits

• Medical, Vision and Dental
• 401(K)
• Employee Stock Purchase Plan
• Flex Spending Accounts
• Life Insurance
• Vacation, Sick, Personal Time and Company Holidays