Church & Dwight - Ewing Township, NJ
posted 2 months ago
The Digital Marketing Technology Delivery Manager at Church & Dwight plays a pivotal role in driving the company's success through effective marketing technology and analytics. This position is designed for a leader who will collaborate closely with both the Marketing and IT departments to design, implement, and support various capabilities, including Marketing Analytics, Digital Asset Management, and Customer Relationship Management (CRM). The role requires a blend of creativity and technical expertise, as the manager will lead a diverse team of information technology specialists, including business analysts, developers, designers, and system administrators. The environment is dynamic and informal, promoting a culture of courage, determination, and collaboration, where each team member is encouraged to take ownership and responsibility for their work. In this role, the manager will spearhead the marketing analytics program, working in conjunction with the Business, IT, and Data & Analytics Office to enable effective data measurement and analyze marketing campaign management. The manager will utilize Software as a Service (SAAS) tools to develop predictive models aimed at increasing marketing return on investment (ROI). Identifying new opportunities to leverage analytics and analytical solutions will be a key responsibility, with a focus on prioritizing initiatives that offer the greatest potential benefit to the business. The manager will also define the execution approach for project implementation, ensuring accountability for the quality of the solutions delivered. Financial management is another critical aspect of this role, as the manager will maintain budgets throughout project execution. Collaboration with the Solution Architect is essential to build solutions that align with the company's macro architecture. The manager will engage with stakeholders to understand customer needs, addressing accessibility and usability issues, and will work with IT Leadership and Business Engagement Managers to develop IT initiatives that support global marketing campaigns and optimization capabilities. Additionally, the manager will define and manage product roadmaps, communicate delivery timelines to stakeholders, and investigate new software products to stay informed about emerging technologies and best practices in marketing technology. Managing third-party resources and vendors for project and development activities will also be part of the role, alongside building strong partnerships with business clients to ensure high levels of customer satisfaction based on defined business goals.