Digital Marketing Technology Product Manager / Business Analyst

$100,000 - $130,000/Yr

Capgemini - New York, NY

Full-time - Mid Level

New York, NY

10,001+ employees

Professional, Scientific, and Technical Services

About the position

The Digital Marketing Technology Product Manager / Business Analyst at Capgemini is responsible for managing and implementing digital marketing solutions, particularly focusing on Adobe Workfront and other related applications. This role involves working closely with various teams to ensure effective vendor management, application support, and project prioritization, ultimately aiming to enhance the digital marketing capabilities of the organization.

Responsibilities

• Configure Adobe Workfront based on business requirements and collaborate with Adobe Fusion developers to implement workflow automations.
• Facilitate Security Architecture reviews for new applications being onboarded and manage application hygiene reviews and updates.
• Assist in contract renewals for vendor applications, working with business owners, Sourcing, and Legal.
• Troubleshoot application issues through analysis and escalation to internal technology or vendor support teams.
• Manage application decommissions and recommend digital marketing solutions based on business problem statements and gaps.
• Work with stakeholders to prioritize projects and enhancements, and write strong business cases for senior management.
• Convey business requirements to technical staff.

Requirements

• 5+ years of experience in Digital Marketing.
• Experience with Adobe Workfront.
• Solid vendor and relationship management skills.
• 5-10 years of experience in product management, project management, and business analysis.
• Fluent in digital marketing terminology.
• Strong understanding of SDLC and ability to manage a project from start to finish and on-time.
• Highly organized and able to work on multiple projects/clients simultaneously.
• Experience in Agile and Scrum methodologies.
• Polished and confident communication and presentation skills (verbal and written) with an emphasis on client-facing situations.
• Proficient in Microsoft Office (Word, Excel, PowerPoint, SharePoint, Visio).
• Results-driven, self-motivated self-starter.

Nice-to-haves

• Subject matter expert in Adobe's Marketing Cloud and product integration, especially around content management, analytics, segmentation, and targeting.
• Knowledge of interactive marketing initiatives and terminology (Paid Search, SEO, Affiliate, Comparison Shopping Engines, Email).
• Experience in Financial Services.
• Experience using JIRA.
• Experience with Qualtrics.
• Education: Bachelor's Degree.

Benefits

• Flexible work
• Healthcare including dental, vision, mental health, and well-being programs
• Financial well-being programs such as 401(k) and Employee Share Ownership Plan
• Paid time off and paid holidays
• Paid parental leave
• Family building benefits like adoption assistance, surrogacy, and cryopreservation
• Social well-being benefits like subsidized back-up child/elder care and tutoring
• Mentoring, coaching and learning programs
• Employee Resource Groups
• Disaster Relief